Shibuya is the birthplace of trends and movements of the youth culture in Japan. At the famous scramble intersection crossing, there is a shopping building called Shibuya 109, nicknamed 'marukyu.' It has all the latest items, and you can get the kawaii (cute) brand items featured in magazines. Harajuku's Takeshita street is famous for its kawaii (cute) items. Variety shops, accessory shops, and clothes shops line the street. New food trends, such as crepes and pancakes have started here, and it is not uncommon to see shops with massive queues here and there. Fashion lovers will be drawn to Shibuya where it has everything from the high-end fashion at Omotesando hills, to the brand shops, second-hand shops, variety shops, and unique sub-culture shops of Ura-Harajuku and Cat Street.