Marukyu, is a symbol of shibuya which created and leads the cutting edge "Gyaru Fashion Trend" called "Marukyu Style". On holidays it's said that around 35,00 young people visit this fashion hotspot made up of around 120 different stores targeted at girls between ages 10-29 years old. Popular even in foreign circles, this place is visited by young people from Asia and Europe as youth come to japan in search of the Japanese KAWAII.